Fanta mocktails
Keeping up with the trends and interests of Generation Z is no easy task, but if there's one thing that sets this generation apart, it's that they have a broader knowledge and view of the world. This awareness drives them to be the best version of themselves.
In this quest to be better every day, we noticed that they were increasingly cutting back on their alcohol consumption, and we saw an opportunity to bring Fanta into pop culture, from a kids' brand to a cool option for Gen Z.
Fanta Mocktails is a project that aims to turn one of the most boring sections of bar menus into one of the most eye-catching.
Credits:
Copywriter
- Me ⚡
Art Direction
- Andrea Camacho
Estrategy
- Belén Ferrandis
Young Ones Student awards
One Show Bronce Pencil
2024
Miami Ad School Madrid
Madrid, España