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Fanta mocktails

Keeping up with the trends and interests of Generation Z is no easy task, but if there's one thing that sets this generation apart, it's that they have a broader knowledge and view of the world. This awareness drives them to be the best version of themselves.

 

In this quest to be better every day, we noticed that they were increasingly cutting back on their alcohol consumption, and we saw an opportunity to bring Fanta into pop culture, from a kids' brand to a cool option for Gen Z. 

 

Fanta Mocktails is a project that aims to turn one of the most boring sections of bar menus into one of the most eye-catching.

Credits:

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Copywriter

- Me âš¡

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Art Direction

- Andrea Camacho

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Estrategy

- Belén Ferrandis

Young Ones Student awards

One Show Bronce Pencil

2024

Miami Ad School Madrid

Madrid, España 

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